Australian born and globally raised I studied Industrial Design at Detroit's College for Creative Studies.
I have worked for places like Motorola as a product designer and eco-design Lead, and MINIMAL where I designed products, art directed, and produced videos for clients such as NIKE, Microsoft, Xbox, and Dell. As an independent professional I design products, shoot & edit videos, create graphic identities, curate, give public talks, lecture at design institutions, and write articles. For the past several years I've been engaged in several automotive industry projects, both pragmatic and visionary, where interaction, interface, prototyping, and research have been core values in addition to product design concepts. This combined with my previous experience has allowed me to go beyond the boundaries of traditional industrial design.
Leveraging my past and moulding my present into a combination of contract work, self-initiated projects and education, I continue to be driven by a deep desire to use my skills in a responsible way. While it's easy to be overwhelmed by our ever growing social, economic and environmental issues, the business-as-usual approach by those who now know better is no longer good enough. Therefore my future lies just as much in what I choose not to do, what not do design, and who not to work for, as it does with engaging in constructive, positive and meaningful projects.