Design In The Field
Deploy, Discover, Document, Design. Or, more simply: go somewhere. Learn something. Capture it. Make it look like something. These are the core values of Design In The Field. This is a fast moving, holistic service that aims to deliver information, insight, and design rapidly.
Watch the video below and read on for more information.
The "4D" APPROACH
I've spent years being on the receiving end of ethnographic research - sometimes good, and sometimes completely missing the mark. Good design is good research. Everything we touch and interact with is an opportunity for observation and analysis, curiosity and criticism. Good design is also about being a good human, treating people as complex beings who we might learn from or trade information with, will get you much further than treating them as a user, test subject, or consumer. I've been at the centre of ethnographic and empirical research projects and found it of value to be able to filter and store information not just as a researcher but as a designer, and then to immediately and intuitively start to ideate. I don't believe good design can be done in a vacuum, and I think it's done best when you're outside your comfort zone.
The aim of Design In The Field is to make the communication of the research, and thusly the insights, just as lively and exciting as the design work itself.
At the end of a 4 week project, deliverables include a written document outlining the process, insights and learnings, a visual design presentation, a wrap-up video, and a sketchbook containing raw, original sketches.
© copyright 2018 Leon Fitzpatrick