MINIMAL's POWERPOD for COALESSE (1min 40sec)
The PowerPod is an elegantly designed powerstrip that fits into the SW_1 Collection created by MINIMAL for Coalesse.
This video was created for both submission into the 2011 Core 77 Design Awards and as a product video.
Shot + edited by me.
(*Thanks to Cool Hunting for the clip at 0:36)

INDUSTRIAL DESIRE (4min 18sec)
Industrial Desire is a show I curated in collaboration with The College for Creative Studies, Detroit, and Artisan Galleries, Brisbane.
Simply put the show's intent was to take exquisitely fabricated scale models usually unseen to the general public
and place them in a new light: as pieces of art. The back story however, goes far deeper than your average exercise in
modern art. The above video shows the process and energy behind the challenging and competitive automotive design
program at CCS as well as Detroit's contrasting landscape.
(Thanks to CCS for the provided footage)

THIS IS UNCOMMON (2min 11sec)
A start-up company within MINIMAL, UNCOMMON designs custom protective cases and utilizes a proprietary sublimation method,
allowing for fast, high quality and durable customization. This launch video I created in 2009 tells the story of this process as well as
introducing the brand. Assets were created by both myself and MINIMAL, and the video was completed in a few days.
(Thanks to Amina for her killer photos)

POSE x UNCOMMON (2min 14sec)
At the 2010 NeoCon Truck Show, Uncommon staged an interative promotional event and invited LA graffiti artist Pose to
create a spectactular backdrop to the festivities.
Shot + edited by me.

VEGA$BROKE LAUNCH LOOKBOOK (1min 35sec)
A quick, viral and fast-paced introduction to a clothing label started by a friend and I called VEGA$BROKE, an experimental
company that uses the t-shirt to comment on greed, excess and fashion.
Shot + edited by me.

THE 24 HOURS OF LeMONS: DETROITISH (15min 34sec)
In 2008 I participated in "The 24 Hours of LeMons"...a complete mess of an endurance race in which entrants enter a car worth no more
than $500 and attempt to keep it running for 24 hours. Winning is not always the primary goal, as proved by our Team: "First Blood". Instead of
engine or performance modifications we spent our budget on turning a rickety 1991 GMC Sonoma into Rambo's vehicle of choice,complete
with him as a machine-gun toting co-driver.What ensued would make history.
Shot + edited by me.